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USER-FRIENDLY, FLEXIBLE DIGITAL
PUBLISHING PLATFORM

• Caters to all publishers
• Several content types for numerous verticals
• Several streams of revenue
• No Coding Platform, user interface based on drag & drop
• Easy PDF & In-Design integration

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A SCREENWRITER TOOL.
LINKABLE MEDIA.

• iPress Builder - Tool to build & revise content
• Text with wrapping options
• Links & Buttons
• Several diaporama (slideshow, gallery, index, mosaic)
• Different effects (panoramic, zoom, flip, Ken Burns, pivot)
• Audio & video players
• Maps
• HTML objects

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PIXIE - ENHANCING YOUR
USERS‘ EXPERIENCE

• Uncluttered look, being an on-demand menu
• Explore information over the web
• Connect businesses and customers
• Organize your reading
• 1-Tap capture data in your agenda and calendar
• Share with your Friends

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DISTRIBUTING
YOUR CONTENT

• iPress Viewer - Get it right before you publish
• iPress Publisher - Manage and publish from one point
• Newsstand Compatibility
• Integrated Subscription

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EXTENDED FEATURES
& SERVICES

• Analytics
• iPress Localization
• eCommerce
• Customization

What is the iPress Solution?
iPress is a digital publishing solution that is dedicated to create and publish content of all kinds.
You can use a combination of video, audio, images, text and hyperlinks and so on and so forth to
create magazines and books among other types of content for consumption.
• Create variety of content
• Combination of text and multimedia
• Perfect for small, large and corporates
• Increase revenue and customer base

What is the iPress Publishing Process?
While the process of publishing hasn’t changed much in the traditional sense (paper-based publishing),
the same isn’t true for iPress. Here are a list of general steps that need to be undertaken in order to
create and publish content as a whole:
CREATE
Compose and design your
content with iPress Builder
PREVIEW
Test the result on iOS with
iPress Viewer
BUILD
Build your app when your
content is ready to be published
with iPress Builder
PUBLISH
Publish your app or
magazine on the store
from the Builder
DISTRIBUTE
Download the issue on the
device of the users

iPress Author

    • iPress Builder and Viewer
    • Build and review your projects at no charge
    • Download the Builder at this link
    • Download the Viewer at this link

Single Edition

    • Publish your project as an App at the App Store
    • Open an account in iPress Publisher at this link
    • Pay 19.90 €/month for this service

Kiosk Edition

    • Publish your kiosk and multi-folio contents
    • Open an account in iPress Publisher at this link
    • Option to pay per download exists.Contact us for more details

What is the iPress Solution

If you’ve been looking for a solution that helps you with both content creation, across a
variety of verticals, both for profit as well as not-for-profit, then the iPress solution
is the right one for you.

Covering integral aspects such as creation and distribution, it can be safely surmised that
iPress is a one-stop shop solution for a variety of people whether individual, small
businesses and even large corporates. However, this is a benefit that helps publishers’ solely.

As for consumers, we are fast moving away from a world where text-driven content was supreme
and which involves the use of multimedia in a number of forms in publishing.

What makes this process a distinct challenge is that the current needs of digital publishing
keeps evolving as we move along, and that is why iPress has been designed with the express
purpose of meeting these expectations that consumers have, as an ongoing process.

In other words, iPress just might be the perfect solution to moving your business or content
online by connecting with a number of prospective customers as well as current ones.

Gone are the days where newsstands are actually physical in nature, thanks to Apple and
Google Play, offering a variety of content-driven applications instead of the usual paper-based
magazines, comics, newspapers and books.

This begs the question: What can iPress do for you, as a publishing and distribution tool?

Probably, the biggest benefit in using iPress is the capability of being interactive that paper
publishing has not been able to harness. And no, we’re not talking about just swipes or
taps that one can carry out using an iPad but so much more.

For starters, you can add a variety of media such as text, pictures, video, audio and HTML
links that can be activated or hidden from sight using a number of buttons with suitable icons.

Best part: it will take 10 percent of the time for a graphic designer to create one page in iPress.

Both small businesses and large corporates will appreciate that jump in productivity, thanks to the
simplicity of this tool. Just one more reason for you to try iPress Author…

Speaking of interactivity as a consumer of content, you will also be able to use a feature known
as the ‘Pixie’ that allows you to do so much more apart from perusing content.

Meaning to say, your consumers can share to social media using the Sharer, add additional
information using the Noter, move between slides or even navigate outside the content presented by
means of the Explorer and finally, access more information about your business in the form of ads,
location as well as product information using the Shopper feature.
So it should be plain to see that there are a number of features at your disposal in the iPress
Author that we haven’t discussed here, and because of which, the types of content that can be built
using these two tools is, practically speaking, limitless.

Whether this involves sales and marketing material, e-learning modules, blogs, books, comics,
magazine and catalogues and so on and so forth, this tool can help you with literally any
publishing effort that you wish to move online.

Apart from all these benefits that iPress Author offers, improving your business while helping you
connect with a number of customers via the iTunes Store is what we seek to provide at the
collective level.

And by the phrase “number of customers”, we means the millions that access the iTunes Store
and are more often than not, looking for content that you offer, both promotional or otherwise,
to their benefit.

Finally, this can only mean one thing for your business: more revenue generated like never before.

And of course, that’s what every not-for-profit establishment, whether small businesses or
large corporates invest their time, energy and money for.

Speaking of which, we have a few engagement models, in the form of membership plans, that might
interest a variety of businesses and individuals too.

Meaning to say, there is flexibility, in terms of pricing as well, which focuses on either
subscriptions or even a one-time download fee per app depending on your individual or business needs or
the type of content you create.

There may be instances where making exceptions in terms of alleviating the usual fees charged might
help individuals or businesses to still publish compelling content for the benefit of their
readers – and we’re happy to explore this option as long as we are able to verify their credentials.

Simply put, since we understand that some single users or businesses will not be able to pay a monthly
fee for whatever reason but are perceived as publishers that are recognized for quality content, our
approach to charging them fees can also be customized according to their needs.

As mentioned earlier, we at iPress, would like to position ourselves as a one-stop shop solution
for our customers.

What is the iPress Publishing Process?

The publishing process, despite moving from an analog to a digital medium, hasn’t
changed very much.

With more and more people switching to a paperless version of information over the
internet, and in this case, apps on your smartphone or tablet, these so-called
changes are but superficial.

So, in a nutshell, here are the 5 steps of the iPress publishing process:


CREATE

Without a doubt, quality content is what makes your readers come back for more.
Especially if it is relevant and useful content which is simple enough to comprehend
by just about anyone.

While most publishers would be aware of these generic tips already, what you do
need to know in order to create quality content using iPress is the first tool
called iPress Builder.

With that out of the way, one might ask: What makes iPress Builder so special?

If there’s one word to describe what the iPress Builder does for its users,
it is interactive content.In other words, one can use a combination of images,
text, video and audio on virtually every page of their offerings.

And given the audience that we’re used to in today’s world, the more the
interactivity, the more readers you stand to obtain. It goes without saying that
once they are familiar with getting such quality content, you can be sure that they
remain devoted readers.

Speaking of familiarity, there are certain situations in which publishers might
like to continue to use InDesign and PDF templates created prior to using iPress.
For this, there are plugins that the iPress team has developed and that are
at your disposal.

Finally, if you want to know more about the functions and features of iPress Builder,
you can follow this link.


PREVIEW

Have you ever found spelling mistakes or even struggling to read
a piece of writing due to poor layout design?

Almost always, the answer is in the affirmative when it comes to this question,
even if it qualifies as a rookie mistake.

With the vision of creating quality content being an integral part of the iPress offering,
reviewing what has been created is, no doubt, just as important.

It is for this reason, the iPress Viewer, has been designed so as to help one not only
view content from the reader’s point of view but also look for glaring or even subtle
visuals as well as typographical errors as mentioned above.

Moreover, since your reader will view your content using differing versions of the iPad,
it only made sense to create a tool that will allow publishers to run through edits
using the same device.

Now as you run through these edits, you can choose between three modes of content
quality, which include High, Medium and Low.

With the ‘High’ version, the entire project is viewed as is created as is but when
viewed in Low quality, the images, videos and audio will be viewed in a compressed format.
These options have been available so as to sacrifice quality for speed.

But there’s more that you can find when using the iPress Viewer: not only can you look
for errors and revise them by going over your project in iPress Builder, you will also
find a large collection of tutorials and samples that you can peruse before using the
Viewer to preview your project.

Another important aspect of the iPad Viewer is the Pixie, a feature that is rarely
seen at all in similar tools, available to publishers. Not only does this ensure
a clutter-free screen with a nifty space-friendly toolbar at the bottom but it
also offers publishers the ability to share, bookmark and link out to other content
over the internet.

Please be advised that using this iPad Viewer cannot be ignored as this will prevent
you from getting a first-hand view of your project much like your reader will when it is
completed. So, in order to download and use the
iPress Viewer, follow this link.

One last thing: you will only be able to use this tool if the Mac on which you use the
Builder and the iPad that uses the Viewer shares the same wireless connection.

Finally, if you would like to know more about the iPress Viewer, you can download the
user guide by following this link.


BUILD

There’s a saying that while ‘content is king, distribution is queen’.
That is as true as it can get. So, keeping this in mind, and with this step,
iPress users can set the stage for the distribution of their content.

Similar to conventional newspapers that need to be printed and set up for
consumption on a newsstand, iPress does all this and much more using the
third and final tool, known as the iPress Publisher.

It differs from the other tools in two significant ways: you’ll have to
access it over the Web but also create a Publisher account in order to
get started with the distribution process.

It must be pointed out that no money is charged at least not until the
actual distribution process begins which means you have more time to
decide which plan or edition is just right your individual or business needs.

For starters, creating a Kiosk (much like conventional news stands) is
what you will need to do apart from adding a new magazine or a subsequent
issue of a magazine created earlier. You can download (and find) detailed
instructions in the user guide for the iPress Publisher by following this link.

And since the Kiosk will attract visitors who will be interested in the content
that has been added, it isn’t a bad idea to variate the themes used, to
change the look and feel of the Kiosk itself, perhaps in line with the
lifestyle of the readers that you wish to attract and retain.

If you’re not happy with the themes that are available, then we’re happy to
say that we’re only an email away from customizing your Kiosk in a manner
that suits your brand.

Keeping this in mind, you can follow this link to the Contact Us page and
send us a detailed brief of your customization requirements.

And which bring us to the second part of the distribution process: Publish…


PUBLISH

Now that we’re done with the setup of the Kiosk, we have to get down to the nitty-gritty of
managing your magazines and issues.

This involves purchasing a plan first, where you will be charged a monthly
subscription in order to get readers at the App Store as well as the Newsstand to peruse
through your content.

It must be said that a small percentage of fees will be collected per download of issue
too which depends on the pricing that you set for your subscribers.

With that out of the way, there are a couple of other things that the iPress Publisher
will help you deal with: a structured delivery of your content, analytics and a look at
hosting options that might be best suited for your needs.

Simply put, you can upload an entire magazine or an issue and set a date as to when you
want to publish your content – an aspect that is covered in detail during the upload process.

You can also look at statistics pertaining to how your content has been doing. For example,
how many copies has been sold every month. From this, you can gather the type of content
that is widely accepted and probably cover the same topics again.

Last but not the least, there are a couple of hosting options that you must look at so as
to save your content for the purpose of reader downloads. Currently, you can use both
Amazon S3 or your own web hosting space depending on what is convenient for you. iPress
Cloud is one such option that will be added in the future.

So now, let’s look at the final step in the process which involves the actual
distribution of magazines.


DISTRIBUTE

Distributing magazines online has never been easier via the App Store since you’ll always
find a number of readers interested in different types of content.

But one might wonder: how does it all work?

To answer the question, each magazine that you create is regarded as an app. Every issue
that you publish is showcased at the Kiosk but in order for the person to view a single
issue or a number of them, readers will have to download the app.

But there are times when publishers will want to distribute just one book or piece of content.
For this, understanding the difference between a single and multi-folio app is necessary. Apart
from this, you will have to create either of these types of apps depending on the content that
you wish to publish.

Please remember that from the distribution point-of-view, your content will be viewed by
readers both at the App Store as well as the Newsstand.

One more question that this kind of access brings up is in terms of security. For example,
if a reader downloads your book or magazine at a fixed URL, then what prevents him from sending
that URL directly to someone else, which can be downloaded free of cost?

For this purpose, Amazon S3 changes the URL where your content is uploaded so that only
people who pay for the magazine will have access to the download link. It’s wise to opt for
such an option instead of using conventional hosting space provided for free and where the
download link remains fixed.

Finally, since iPress uses the Apple native mode of payment, as a publisher, you can do so too.
When a reader makes a payment for a one time download or even pays for a monthly subscription,
they will have to use their Apple ID and pay using the credit card linked to this ID itself.

Bottom line: you don’t have to worry about the easy receipt of payments, thanks to the app
being integrated natively with Apple.

CREATE

If there’s one word to describe what the iPress Builder does for its users, it creates interactive content. In other words, one can use a combination of images, text, video and audio on virtually every page of their offerings.

Given the audience that we’re used to in today’s world, the more the interactivity, the more readers you stand to obtain. It goes without saying that once they are familiar with getting such quality content, you can be sure that they remain devoted readers.

Speaking of familiarity, there are certain situations in which publishers might like to continue to using InDesign and PDF templates created prior to using iPress.For this, there are plugins that the iPress team has developed and that are at your disposal.

Learning how to use iPress Builder is as simple as 1-2-3 considering the amount of documentation that is at your disposal as well as the simplicity of the tool.

PREVIEW

With the vision of creating quality content being an integral part of the iPress offering, reviewing what has been created is, no doubt, just as important.
The iPress Viewer has been designed so as to help one not only view content from the reader’s point of view but also look for glaring or even subtle visuals as well as typographical errors as mentioned above.

Not only can you look for errors and revise them, you will also find a large collection of tutorials and samples that you can peruse before using the Viewer to preview your project.

Another important aspect of the iPress is the Pixie, a feature that is rarely seen at all in similar tools, available to publishers. Not only does this ensure a clutter-free screen with a nifty space-friendly toolbar at the bottom but it also offers publishers the ability to share, bookmark and link out to other content over the internet.

One last thing: you will only be able to use this tool if the Mac on which you use the Builder and the iPad that uses the Viewer shares the same wireless connection.

BUILD

Similar to conventional newspapers that need to be printed and set up for consumption at a newsstand, iPress does all this and much more using the third and final tool, known as the iPress Publisher.

iPress differs from the other tools in two significant ways: you’ll have to access it over the Web but also create a Publisher account in order to get started with the distribution process.

It must be pointed out that no money is charged at least not until the actual distribution process begins which means you have more time to decide which plan or edition is just right your individual or business needs.

For starters, creating a Kiosk (much like conventional news stands) is what you will need to do apart from adding a new magazine or a subsequent issue of a magazine created earlier. You can download (and find) detailed instructions in the user guide for the iPress Publisher by following this link.

If you’re not happy with the themes that are available when creating the Kiosk, the iPress team is only an email away from customizing your Kiosk in a manner that suits your brand.

PUBLISH

Managing your content involves purchasing a membership plan first, where you will be charged a monthly subscription in order to get readers at the App Store as well as the Newsstand to peruse through periodical content.

A small percentage of fees will be collected per download of issue too which depends on the pricing that you have set for your subscribers.

There are a couple of other things that the iPress Publisher will help you deal with: a structured delivery of your content, analytics and a look at hosting options that might be best suited for your needs.

You can upload an entire magazine or an issue and set a date as to when you
want to publish your content, look at statistics pertaining to how your content has been doing.
From this, you can gather the type of content that is widely accepted and probably cover the same topics again.

There are a couple of hosting options that you must look at so as to save your content for the purpose of reader downloads. Currently, you can use Amazon S3, iPress Cloud or your own web hosting space depending on what is convenient for you.

DISTRBUTE

In order to understand the Distribute process, each magazine that you create is regarded as an app. For every issue that you publish, the person to view a single issue or a number of them, readers will have to download the app.

But there are times when publishers will want to distribute just one book or piece of content.
For this, understanding the difference between a single and multi-folio app is necessary and how it makes a difference when using iPress.

One more question that this kind of access brings up is in terms of security. For example,
if a reader downloads your book or magazine at a fixed URL, then what prevents him from sending that URL directly to someone else, which can be downloaded free of cost?

For this purpose, Amazon S3 changes the URL where your content is uploaded so that only
people who pay for the magazine will have access to the download link. It’s wise to opt for
such an option instead of using conventional hosting space provided for free and where the
download link remains fixed.

Bottom line: you don’t have to worry about the easy receipt of payments, thanks to the app
being integrated natively with Apple.

Also, from the distribution point-of-view, your content will be viewed by readers both at the App Store as well as the News Stand.